Unleash the Beast: The promotional island of Monster Energy Italy

The Brief

Monster Energy Italy needs to develop a display with a strong visual impact to be positioned at Top Retailers, consistent with its target customers.

 Goal

Place the largest number of floor expo , always produced by our company, to promote Monster Energy Original Green 500 ml and all other brand best sellers.

 Structure

The  structure is made entirely of corrugated board and the main challenge was to reproduce a real skateboard ramp.

Size

The promotional island is on a massive area and impacts by its non-standard height.