POP solution Barilla Lemon Grove
Barilla Lemon Grove
POP Solutions designed for an immersive experience in the world of Barilla’s Basil & Pasta references.
The graphic focus evokes the colours, scents and flavours of Barilla’s iconic summer product: Basil and Lemon pesto
Target
Promoting new Pesto Basil and Lemon.
Structure
The structure is made entirely of cardboard and the main challenge was to reproduce an urban lemon grove.
Channel
Large and medium-sized retail.
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