Corrugated cardboard displays: versatility and sustainability in the service of marketing
The world of marketing and promotion has undergone significant transformations over the years, and one of the key elements that has accompanied this evolution is corrugated cardboard displays.
These simple yet effective promotional tools offer a unique combination of versatility, practicality and eco-sustainability that makes them increasingly popular in multiple commercial sectors.
What are the many features and benefits of corrugated displays and their importance in today’s marketing environment?
The evolution of the display concept
Displays are a key element in the presentation of products and services at point-of-sale, trade shows and promotional events. Over the years, the focus has shifted to more sustainable and cost-effective solutions, and corrugated cardboard has emerged as an effective answer to these needs.
360-Degree Versatility
One of the most attractive features of corrugated displays is their incredible versatility. Our designers and later production are able to make them in a wide range of shapes, sizes and styles to fit the specific needs of any promotional campaign.
Whether floor displays, countertop displays or promotional islands, corrugated cardboard can be shaped to meet any presentation need.
Lightweight and easy to transport
In addition to versatility, the light weight of corrugated cardboard makes it ideal for transportation and distribution. Compared to traditional materials such as wood or metal, cardboard is much lighter, which reduces shipping costs and simplifies logistics. This not only results in cost savings for companies, but also contributes to a reduction in the environmental impact related to transportation.
Creative personalization
Printing on corrugated cardboard offers enormous scope for creative customization. Companies can use vibrant colors, eye-catching graphics and unique, customizable designs to attract customers’ attention and promote their products effectively.
From simple color printing to advanced digital printing technology, the options are virtually endless, and at LIC Packaging our customers can find all the printing technologies currently available on the market.
Eco-sustainability at the center of attention
In an age of increasing concern for the environment, corrugated cardboard presents itself as an environmentally friendly choice. It is a 100 percent recyclable material, which means it can be reused and made into new displays or other cardboard products.
In addition to traditional cardboard, there are even more sustainable alternatives, such as grass paper (or grass paper) displays.
These innovative products are made using plant fibers from sustainably grown grass, further reducing environmental impact.
Temporary and reusable displays
In addition to its environmental sustainability, corrugated cardboard is perfect for temporary displays or short-term promotions. After use, displays can be disposed of in an environmentally friendly way or, even better, they can be recycled for reuse in future campaigns. This flexibility makes them a practical choice for companies that want to get results without generating waste.
Conclusions
In conclusion, corrugated displays are a versatile, cost-effective and sustainable option for companies seeking to promote their products effectively. Their ability to adapt to a wide range of needs, combined with their eco-sustainability and ease of customization, makes them an essential tool in the modern marketing world. Looking ahead, the use of corrugated displays is expected to continue to grow, fueled by increasing environmental awareness and the search for practical and cost-effective solutions in the field of trade promotion.
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