BIC: Modular solution for in store promotion

Espositore Bic Lic Packaging

Simplified Logistics

One article code for two 1/8 pallet displays each, delivered together as one 1/4 pallet display.

Modularity at point of sale

The displays, joined at the back by Velcro, can be placed together or positioned individually depending on the size and needs of the point of sale.

Different graphics

With digital printing, it was possible to print different graphics in one process and thus meet the customer’s need to promote the two product lines.

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