Barilla chooses LIC for its In-Store Display of the new line Bronze-cut Pasta
The goal is to differentiate: not only on the shelf but also in the off-counter display.
The new display islands with the new color code are totally recognizable in store.
The project follows the position shared by both companies on the sustainability:
The decision not to laminate displays and to use recyclable accessories aims to develop an increasingly sustainable supply chain, including at the point of sale.