Barilla chooses LIC for its In-Store Display of the new line Bronze-cut Pasta

The goal is to differentiate: not only on the shelf but also in the off-counter display.

The new display islands with the new color code are totally recognizable in store.

The project follows the position shared by both companies on the sustainability:

The decision not to laminate displays and to use recyclable accessories aims to develop an increasingly sustainable supply chain, including at the point of sale.