The maxi arch of Old El Paso: enter the Tex-Mex world of General Mills

Brief

Generate a Wow effect through the theatricalization of an area composed of: displays/product boxes of Old El Paso, the Tex-Mex brand of General Mills.

Solution

The eye-catching graphics, combined with the imposing size of the materials, helped create the atmosphere of a true comida mexicana:

Evocative images of fajitas and tacos gather everyone around the table to share and create precious memories.

• Type: Promotional Arch 
• Technology: Cardboard Industry
• Channel: 100 GDO store
• Where: Italy, Germany, Sweden