Nurofencaps Display: Brief, Solution and Production
Brief
Reckitt needed a display for the launch of its new Nurofen product that would highlight the tablet’s new formula and speed of absorption;
The display was required for the pharmacy channel and had to be delivered assembled and filled.
Solution
The pill perfectly recalls and mimics the product and graphics rapid absorption.
Production
The body of the display is totally made of recycled cardboard.
The pill was made of a plastic-transparent thermoformed and then screen-printed.
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