We’re introducing the new Treatment Bar made for the brands of L’Oréal Italia’s Consumer Products Division

Challenge

Innovation is one of the keys to growth in the Hair Care market over the last 10 years.

The launch of high-performance and specific products means that often the consumer needs to be educated, and this is still a major barrier to market development.

Solution

The new Treatment Bar combines these two aspects and is designed to communicate the benefits and methods of use of the new products from L’Oréal Italia’s Consumer Products division directly at the point of sale.