{"id":9094,"date":"2025-05-20T18:51:50","date_gmt":"2025-05-20T16:51:50","guid":{"rendered":"https:\/\/www.licpackaging.com\/il-maxi-arco-di-old-el-paso-entra-nel-mondo-tex-mex-di-general-mills\/"},"modified":"2025-05-20T19:10:32","modified_gmt":"2025-05-20T17:10:32","slug":"the-maxi-arch-of-old-ee-paso-enter-the-tex-mex-world-of-general-mills","status":"publish","type":"post","link":"https:\/\/www.licpackaging.com\/en\/the-maxi-arch-of-old-ee-paso-enter-the-tex-mex-world-of-general-mills\/","title":{"rendered":"The maxi arch of Old El Paso: enter the Tex-Mex world of General Mills"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.licpackaging.com\/wp-content\/uploads\/2025\/05\/arco-promozionale-old-el-paso.png\" alt=\"The maxi arch of Old Ee Paso: enter the Tex-Mex world of General Mills\" class=\"wp-image-9090 size-full\" srcset=\"https:\/\/www.licpackaging.com\/wp-content\/uploads\/2025\/05\/arco-promozionale-old-el-paso.png 400w, https:\/\/www.licpackaging.com\/wp-content\/uploads\/2025\/05\/arco-promozionale-old-el-paso-200x300.png 200w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Brief<\/h2>\n\n\n\n<p>Generate a Wow effect through the theatricalization of an area composed of: displays\/product boxes of Old El Paso, the Tex-Mex brand of General Mills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>The eye-catching graphics, combined with the imposing size of the materials, helped create the atmosphere of a true <em>comida mexicana<\/em>:<\/p>\n\n\n\n<p>Evocative images of fajitas and tacos gather everyone around the table to share and create precious memories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type<\/strong>: Promotional Arch\u00a0<\/li>\n\n\n\n<li><strong>Technology<\/strong>: Cardboard Industry<\/li>\n\n\n\n<li><strong>Channel<\/strong>: 100 GDO store<\/li>\n\n\n\n<li><strong>Where<\/strong>: Italy, Germany, Sweden\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.licpackaging.com\/en\/solutions\/cardboard-displays\/\">Discover our Display solutions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[84],"class_list":["post-9094","post","type-post","status-publish","format-standard","hentry","category-news-innovation","tag-display"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts\/9094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/comments?post=9094"}],"version-history":[{"count":0,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts\/9094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/media?parent=9094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/categories?post=9094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/tags?post=9094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}