{"id":9043,"date":"2025-03-18T13:48:49","date_gmt":"2025-03-18T12:48:49","guid":{"rendered":"https:\/\/www.licpackaging.com\/shop-awards-2025-noi-ci-siamo\/"},"modified":"2025-03-18T14:02:57","modified_gmt":"2025-03-18T13:02:57","slug":"shop-awards-2025-well-be-there","status":"publish","type":"post","link":"https:\/\/www.licpackaging.com\/en\/shop-awards-2025-well-be-there\/","title":{"rendered":"SHOP! Awards 2025. We’ll be there"},"content":{"rendered":"\n
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\"SHOP!<\/a><\/figure><\/div><\/div>\n\n\n\n
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SHOP! Awards 2025<\/h2>\n\n\n\n

25\/26\/27 March 2025<\/p>\n\n\n\n

Porte de Versailles, halls 5.2-5.3<\/p>\n<\/div>\n<\/div>\n\n\n\n

Our projects in competition<\/h2>\n\n\n\n
\"Display<\/figure>
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The great event of Mulino Bianco<\/h3>\n\n\n\n

Barilla commissioned us to create these promotional islands made up of floor displays and merchandising materials to create and strengthen the brand culture, as well as consumer engagement at the point of sale, through the use of totems, a plinko game, Tetris, and a fun photobooth for taking selfies.<\/p>\n\n\n\n

The goal was to bring the consumer into a space dedicated to BONJOUR FLEURI through an XXL portal<\/p>\n\n\n\n

The main graphic theme of the project aimed to explain the values of the “Frantoio Charter”<\/strong> focused on sustainable agriculture and biodiversity (wheat, ears, bees, flowers), with a focus on the GENTLE WORLD of Mulino Bianco.<\/p>\n<\/div><\/div>\n\n\n\n

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Elmex floor display<\/h3>\n\n\n\n

The structure<\/a>, the result of a collaboration with HH GLOBAL, is a sales tool distributed through the pharmacy channel. You’ll find the full range of products for preventive and hygienic treatment<\/p>\n\n\n\n

Open structure on both sides with excellent product visibility, with pivoting cube shelves open on two sides for toothpastes and mouthwashes, and side panels on which dental floss, brushes and toothbrushes are displayed. Clear category identification thanks to color-coded interchangeable frames that guide consumers to the product best suited to their needs.<\/p>\n\n\n\n

Technically, the structure is made of different types of permanent materials<\/strong>. Inside the base, space for recharging.<\/p>\n<\/div>

\"Espositore<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

SHOP! Awards 2025 25\/26\/27 March 2025 Porte de Versailles, halls 5.2-5.3 Our projects in competition The great event of Mulino Bianco Barilla commissioned us to create these promotional islands made up of floor displays and merchandising materials to create and strengthen the brand culture, as well as consumer engagement at the point of sale, through […]<\/p>\n","protected":false},"author":1,"featured_media":9032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[84],"class_list":["post-9043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-display"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts\/9043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/comments?post=9043"}],"version-history":[{"count":0,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/posts\/9043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/media\/9032"}],"wp:attachment":[{"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/media?parent=9043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/categories?post=9043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licpackaging.com\/en\/wp-json\/wp\/v2\/tags?post=9043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}